Initializing Infrastructure
By application

Custom web apps
& interactive tools

When an off-the-shelf website isn't enough — booking systems, menu configurators, client portals, and automation built around how your business actually works.

Scoped per project — from £3,500

Featured build

Field to Fork — menu configurator

fieldtoforkcatering.co.uk/build-your-menu
Step 2 of 4 — Choose your mains
Slow-roast Devon beef
Wild mushroom wellington + Add
Pan-seared sea bass + Add
Estimated quote £2,400

Field to Fork's customers plan weddings and events months ahead. Instead of a static contact form, they now have an interactive menu builder: guests pick courses, see an instant estimate, and submit a qualified enquiry — so every lead arrives with the detail already captured.

+150%
Qualified quotes
+40%
Bookings
Read the case study

What I build

If it runs in a browser and makes your business easier to run, it's in scope.

Configurators & quote builders

Let customers build their own order — a menu, a package, a spec — and get an instant quote or enquiry.

Booking & enquiry systems

Take bookings, deposits, and enquiries directly, with the data flowing straight to your inbox.

Client portals & dashboards

Give clients a login to see their project, documents, or reports in one place.

Calculators & lead-gen tools

Interactive calculators that qualify leads and capture details while delivering real value.

Automation & integrations

Connect the tools you already use and remove the manual, repetitive admin.

How it works — by application

Custom work is quoted, not priced off a shelf. Here's the path from idea to launch.

01

Apply

Tell me what you want to build and the problem it solves. No commitment.

02

Scoped quote

I scope the work into a clear, fixed-price proposal with a timeline — usually within 24 hours.

03

Build & launch

I build it on a fast, maintainable stack, test it with you, and ship it.

Why custom beats a template

Plugins and page builders get you 80% of the way and then fight you on the last 20% — the part that's actually unique to your business. A custom build is fast, owns its own data, and does exactly what you need. Built on a modern, maintainable stack so it stays quick and secure as it grows.

Step 1 of 3