01Fixed scope and price, in writing, first
On a build, the figure is agreed before work starts. On a retainer, month one delivers the audit, the profile work and the top technical fixes inside 30 days, or that month is free.
02Your rate is locked while you stay
When the price rises for new clients, it does not rise for you. There is no renewal letter with a new number in it.
03Pause up to two months a year
Quiet season, cashflow, a full caseload. Pause without losing your rate or your place.
04Cancel any time and keep everything
Accounts, content, tracking, code and a written handover. No exit fee, nothing held back, 30 days' notice.
05Day-90 checkpoint
We look at the enquiry data together. If it says this is not working for your market, I will say so before you do.
Never
A guaranteed ranking, or a discount to keep you
Nobody controls Google. And if the only way to keep your business is to cut the price, the work was not worth the price in the first place. So continuity is rewarded by locking your rate, never by giving you less of my attention.